Marketing (B.B.A.)

The Bachelor of Business Administration in Marketing at East Texas Baptist University provides students with a comprehensive foundation in marketing principles and practices while integrating theoretical knowledge with practical applications. The course covers essential topics such as consumer behavior, market research, branding, digital marketing, and sales strategies. Students will engage in various projects and case studies, allowing them to understand real-world marketing challenges.

This program is structured to provide a balanced mix of core business subjects and specialized marketing courses. Students will take foundational classes in business administration alongside more focused studies in marketing, enabling them to develop a wide range of competencies. The curriculum encourages critical thinking, creativity, and analytical skills, essential for effective marketing in today's dynamic global environment.

Studying marketing at East Texas Baptist University not only equips students with marketing skills but also allows them to experience the rich cultural and economic landscape of the United States. The university's emphasis on ethical practices and community engagement further enhances the learning experience, preparing students to be responsible leaders in the marketing field.

Applicants for the Bachelor of Business Administration in Marketing should have a high school diploma or equivalent. Admission criteria typically include a strong academic record, particularly in subjects related to business and mathematics. Additional factors may include letters of recommendation, a personal statement, and any relevant extracurricular activities that demonstrate an interest in marketing or business.

International students are generally required to demonstrate proficiency in English. This can be assessed through standardized tests such as IELTS or TOEFL. Typical benchmarks are an IELTS score of 6.5 or higher, or a TOEFL score of around 79-80. It is advisable for applicants to check specific requirements as they may vary based on individual circumstances.

International students will need to comply with the visa regulations of the destination country. This typically includes obtaining a student visa, which requires documentation such as proof of acceptance into the university, financial support, and possibly a medical certificate. Students are encouraged to check the official requirements for the student visa on their local embassy's website or the university's international office.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Sales Executive
• Advertising Coordinator
• Public Relations Specialist
• Content Marketer
• Social Media Manager