Public Relations BA

The Public Relations BA is a Bachelor of Arts program that prepares students to develop and execute strategic public relations campaigns. Students study topics including crisis management, branding, internal communications, event management, media relations, and social media. The program also focuses on writing for press releases, the web, and other communication tools, building on students’ research skills.

Students complete a program with a duration of 4 years and 120 credits. Learning includes hands-on experience preparing campaigns and events for real-world clients, plus personal mentorship in small classroom settings. Students also gain access to content creation equipment and software, and they can take part in clubs such as University Avenue Agency, The Argonaut, Blot, and KUOI-FM, along with internships at organizations listed for the program.

• Survey Researchers
• Advertising and Promotions Managers
• Public Relations Managers
• Agents and Business Managers of Artists, Performers, and Athletes
• Postsecondary Communications Teachers