The Sports Business, BBA at Stephen F. Austin State University studies marketing, management, economics and law through sports industry focus courses. Students cover core business foundation topics and sports-specific subjects such as sports analytics, international sports marketing, sports law, college sports business, and sports consumer behavior.
The program is a 120-credit hour Bachelor of Business Administration that can be completed entirely online or through in-person classes. Students also build skills through business communication, strategic management, and sports-focused coursework while preparing for work with real-world partners to solve actual business problems.
By graduation, the degree is described as helping students land roles in front offices, college athletics, or major sports brands.
Modules
- Accounting principles
- Business communication
- Management basics
- Marketing strategies
- Strategic management
- Sports analytics
- International sports marketing
- Sports law
- College sports business
- Sports consumer behavior
- Sports industry focus
- Management basics
