Bachelor of Arts in Mass Communication and Public Relations Bmcpr

The Bachelor of Arts in Mass Communication and Public Relations at Cavendish University Zambia covers foundational and advanced topics in journalism, public relations, media production, and communication strategies. Students study modules like Basics of Broadcasting, Principles of Public Relations, AI in Mass Communication, and Crisis Management in Media. The program includes a dissertation and an industrial placement. It is offered through campus-based full-time study, blended learning for working adults, and distance learning options.

Modules

• Basics of Broadcasting
• Introduction to Journalism and Mass Communication
• Business and Academic Communication
• Computer Applications
• Critical thinking and business Mindset
• Principles of Public Relations
• Professional English Writing
• Introduction to Law
• Mass Communication concepts and processes
• AI in Mass Communication
• Online Media Production
• Nature and Theories of Public Relations

A full grade 12 certificate with five O’level credits including Mathematics and English.