The Master of Science in Public Relations (MA PR) at Cavendish University Zambia involves studying topics such as Communication Theory and Practice, Media Policy and Relations, Crisis Management, and Ethics in Public Relations. The program covers corporate public relations, PR monitoring and evaluation, and international relations and communication. Students also learn research methods and complete a dissertation. The course is designed for those with a bachelor's degree or equivalent and offers various study modes including full-time campus-based, blended learning for working adults, and distance learning.
Modules
- Communication Theory and Practice
- Media Policy and Relations
- Crisis Management
- Ethics in Public Relations
- Corporate Public Relations
- PR Monitoring and Evaluation
- International Relations and Communication
- Research Methods
- Strategic Public Relations Management
- Dissertation