Ecole Française d'Electronique et d'Informatique · France

Master Marketing & technologies digitales

Campus Masters Full Time

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Delivery

Campus

Study mode

Full Time

Level

Masters

Starts

Fall, Spring

Introduction

Master Marketing & technologies digitales is a Masters program taught at Ecole Française d'Electronique et d'Informatique, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

The Master Marketing & Technologies Digitales is a double degree between Université Paris Panthéon-Assas and Efrei. It combines foundational teaching in sociology, marketing, theories of organisations, client strategies, management/finance, logistics, and business law with digital technologies such as UX/UI design, SEA/SEO, social media, cybersecurity, and digital project management.

The programme is delivered through work-study learning (alternance), with 2 days at the university or Efrei and 3 days in a company. It follows a full-time rhythm from the end of June. The learning content is organised across modules including management fundamentals, digital technologies, and marketing in a digital environment, plus tool kits and project framing and steering.

Modules

Fondamentaux de la Gestion
Fondamentaux des technologies du numérique
Tool Kit
Fondamentaux du Marketing dans un environnement digital
Cadrage et pilotage d’un projet digital
Prise de décision dans un environnement digital
Technologies du numérique
Tool kit
Marketing dans un environnement digital
Cadrage et pilotage d’un projet digital

Admission Requirements

The minimum requirements for admission in Master Marketing & technologies digitales at Ecole Française d'Electronique et d'Informatique for all applicants (Domestic or International) are:

program specific academic requirment set by Ecole Française d'Electronique et d'Informatique.
English Language OR any other language requirments as set by Ecole Française d'Electronique et d'Informatique as pre-requiste for admission in Master Marketing & technologies digitales.

Note: Please check the university website in the link below.

Admissions require a completed application dossier submitted on the Mon Master site. Candidate selection includes a review of the dossier, and a motivation interview if admitted. Prerequisite: be the holder of a bachelor’s degree or an equivalent certification (bac+3), in a field of specialization in digital marketing or communication.