Master's in Mastère Management, data & IA​

Mastère Management, data & IA​ is a Masters program taught at Ecole Française d'Electronique et d'Informatique, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

The Mastère Management, Data & IA prepares students to understand and use data and AI in a complex marketing context. Students can identify, analyze, and use reliable data, and apply AI to areas such as predicting customer behavior, identifying original positioning, optimizing industrial processes, creating a new generation of connected objects, and supporting strategic decision-making across sectors.

The program includes initial full-time learning in person or alternance. It uses a split rhythm of 1 week of training and 2 weeks in a company. It is structured across a first year (M1) and a second year (M2), with strategy modules, implementation modules, data and AI skills modules, and learning experience components, plus projects such as the Fil Rouge study of a market and a Fil Rouge project in the second year.

Modules

• Élaborer une stratégie numérique pour une organisation (120h)
• Marketing stratégique : Etude de cas
• Projet Fil Rouge : Etude de Marché
• Communication 360°
• Implémenter la mise en œuvre de la transformation numérique d’une organisation (120h)
• E-Business
• Data Driven Marketing
• Bases de données (SQL Avancé)
• Python
• Data Visualisation
• Programmation Web
• Big Data & Machine Learning

The minimum requirements for admission in Mastère Management, data & IA​ at Ecole Française d'Electronique et d'Informatique for all applicants (Domestic or International) are:

• program specific academic requirment set by Ecole Française d'Electronique et d'Informatique.
• English Language OR any other language requirments as set by Ecole Française d'Electronique et d'Informatique as pre-requiste for admission in Mastère Management, data & IA​.

Note: Please check the university website in the link below.

• Be the holder of an RNCP level 6 qualification or an equivalent diploma in the fields of digital, management, or project management.
• As an exception, be the holder of a level 5 qualification and have significant professional experience in the field.
• Through VAE: preferably have carried out professional experience, continuous or discontinuous, connected to the activities.

Application: submit a file on efrei.fr (Nov. 2025 – Sept. 2026 within the limit of available places). Candidate selection: review of the application file + motivation interview if preselected.

Please check detail of study units at https://www.efrei.fr/formation/mastere-management-data-ia/

• Consultant Data et IA
• Manager Data
• Data analyst
• Marketing Data Analyst/Management Data analyst

38 fully funded scholarships are listed for France. See France scholarships.