Ecole Française d'Electronique et d'Informatique · France

Master's in Mastère Marketing digital & management

Campus Masters Full Time

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Delivery

Campus

Study mode

Full Time

Level

Masters

Starts

Fall, Spring

Introduction

Mastère Marketing digital & management is a Masters program taught at Ecole Française d'Electronique et d'Informatique, France. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

The Mastère Marketing Digital & Management trains students to design and deploy digital strategies for acquisition and retention, taking into account sociological and technological changes. Students cover digital strategy, digital compliance and regulations, web analytics and data analysis, strategic monitoring and analysis, and the implementation of digital transformation. The curriculum also includes marketing plan delivery focused on development web, CMS, SEO, graphic creation, and inbound marketing and lead generation.

Learning is available in initial training (in person) or through alternance. The alternance rhythm is 1 week of training and 2 weeks in a company. Students complete project work, including a presentation and a project defense, and they are assessed through real or reconstructed professional situations. Each competence block is evaluated via a project defining a digital transformation strategy for an organization.

After the Mastère, graduates can pursue roles such as Responsable marketing digital, Responsable Acquisition Trafic, Directeur stratégie et Développement numérique, and Responsable du développement products web or e-commerce.

Modules

Elaboration d’une stratégie numérique
Mise en oeuvre de la transformation numérique
Pilotage du plan Marketing digital
Modules de spécialisation et Learning XP
Anglais
Learning XP
Management d’équipes
Leadership & Management
Séminaire Gestion de Crise
Social Shopping & Social Ads
CRM & E-marketing
Masterclasses CPA

Admission Requirements

The minimum requirements for admission in Mastère Marketing digital & management at Ecole Française d'Electronique et d'Informatique for all applicants (Domestic or International) are:

program specific academic requirment set by Ecole Française d'Electronique et d'Informatique.
English Language OR any other language requirments as set by Ecole Française d'Electronique et d'Informatique as pre-requiste for admission in Mastère Marketing digital & management.

Note: Please check the university website in the link below.

Candidates must hold an RNCP title level 6 or an equivalent diploma in the fields of digital, management, or project management. In an exceptional case, candidates may hold a level 5 title and significant professional experience in the field. Through the VAE route, it is preferable to have exercised professional experience, continuous or discontinuous, linked to the activities.

Application: submit a file on efrei.fr
Selection: review of the application file + a motivation interview if admitted
Results: communicated by email under 10 days after the interview
No application fees