Sales Management und Vertriebspsychologie (M.Sc.)

Sales Management und Vertriebspsychologie (M.Sc.) is a Masters program taught at Cologne Business School, Germany. Intake: Winter. The program is offered in campus-based modes with full-time (5 semesters) options.

Cologne Business School offers the Sales Management und Vertriebspsychologie (M.Sc.) to help students connect psychological findings with modern sales strategies. Students focus on areas such as Vertriebspsychologie & Kundenmanagement, Sales Management, strategy development, customer typologies, and related topics like leadership and management. The program includes a Foundation part covering general skills, industries, knowledge transfer, and other academic content.

The master is berufsbegleitend and online. It combines digital teaching formats with intensive Präsenzphasen. These Präsenzwochenenden run from Friday afternoon through Saturday evening and are set in advance. Students work in coaching and workshop formats, learn through applied business projects, and complete a Master Thesis.

The program is designed for Berufstätige who want to deepen and scientifically support their sales competence. It trains students to recognize customer types, conduct negotiations, and build long-term customer relationships. Cologne Business School also names career options such as Sales Performance Manager:in, Key Account Manager:in, Vertriebspsycholog:in, and Business Development Manager:in.

Modules

• KI-basierte Datenanalyse
• Convention: Empirische Forschung & Visualisierung (Köln)
• Convention: Entrepreneurship & Venture Lab (Berlin)
• Convention: Leadership (Hamburg)
• Corporate Responsibility & Unternehmensrisiken
• Werbepsychologie & Marktforschung
• Vertriebspsychologie & Kundenmanagement
• Strategieentwicklung
• Persönlichkeitspsychologie & Kundentypologien
• Produktentwicklung & Innovation
• Sales Management
• Master Thesis

The minimum requirements for admission in Sales Management und Vertriebspsychologie (M.Sc.) at Cologne Business School for all applicants (Domestic or International) are:

• program specific academic requirment set by Cologne Business School.
• English Language OR any other language requirments as set by Cologne Business School as pre-requiste for admission in Sales Management und Vertriebspsychologie (M.Sc.).

Note: Please check the university website in the link below.

The admission requirements for the Master-Studium at Cologne Business School include an initial completed degree and possibly additional conditions depending on the program.

Please check detail of study units at https://www.cbs.de/master/sales-management-vertriebspsychologie-studium

• Sales Performance Manager:in
• Key Account Manager:in
• Vertriebspsycholog:in
• Business Development Manager:in

72 fully funded scholarships are listed for Germany. See Germany scholarships.