Cologne Business School · Germany

Digital Marketing (M.Sc.)

Campus Masters Full Time

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Delivery

Campus

Study mode

Full Time

Level

Masters

Starts

Winter

Introduction

Digital Marketing (M.Sc.) is a Masters program taught at Cologne Business School, Germany. Intake: Winter. The program is offered in campus-based modes with full-time (4 semesters full-time) options.

Cologne Business School offers Digital Marketing (M.Sc.), a full-time master in English with 4 semesters (120 ECTS). Students study courses such as AI Based Data Research, Consumer & Advertising Psychology, Digital Marketing, Brand Management & Customer Acquisition, and Channel & Content Management, along with modules that cover strategy, analysis, and marketing operations.

The program combines academic modules with practical work with company partners. It includes a Consulting Project (with a company) and a Master Thesis. For the 4th semester, students can also replace lectures with an internship of at least 8 weeks.

Digital Marketing (M.Sc.) is designed for a career in international marketing and consulting. Cologne Business School connects the degree to roles such as Manager:in or Berater:in, and to fields including marketing in international corporations, Content-Anbieter and agencies, Ad-Tech-Unternehmen, and Media-Agenturen.

Modules

Economic Analysis & International Markets
Strategy Development
AI Based Data Research
Consumer & Advertising Psychology
Digital Marketing
Convention: Empirical Research & Visualisation (Cologne)
Brand Management & Customer Acquisition
Channel & Content Management
Business Model Analysis & Industry Comparisons
Consulting Project (with a company)
Monetisation & Customer Loyalty
Master Thesis

Admission Requirements

The minimum requirements for admission in Digital Marketing (M.Sc.) at Cologne Business School for all applicants (Domestic or International) are:

program specific academic requirment set by Cologne Business School.
English Language OR any other language requirments as set by Cologne Business School as pre-requiste for admission in Digital Marketing (M.Sc.).

Note: Please check the university website in the link below.

The admission requirements for the Master’s program at Cologne Business School include an initial completed degree and, if applicable, further conditions depending on the program. Cologne Business School also describes an assessment interview as part of the selection process.