Master's in Media and Data-driven Business

Media and Data-driven Business is a Masters program taught at Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS), Germany. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

In the Master Media and Data-driven Business at DHBW CAS, you study economic, psychological, and technological management content and learn scientific methods. DHBW CAS describes the course as preparing you for demanding specialist and leadership tasks in Communication & Brand Management, Social Media & Online Marketing, Strategy & Business Modelling, and Data Analysis & Platform Management.

The dual master is built for part-time study alongside your work. DHBW CAS states that you choose your individual module mix, keep your employment throughout the programme, and complete seminar and project work that connects to challenges from your working day.

The programme includes an opening workshop, 64 on-campus days, and an exam per module. DHBW CAS also states that teaching locations can vary across its nine sites and that some teaching can be online; exams can be taken at almost all sites.

The minimum requirements for admission in Media and Data-driven Business at Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) for all applicants (Domestic or International) are:

• program specific academic requirment set by Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS).
• English Language OR any other language requirments as set by Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) as pre-requiste for admission in Media and Data-driven Business.

Note: Please check the university website in the link below.

• Knowledge of business studies, (media) informatics, business informatics, design, or humanities and social sciences, usually acquired through a relevant university degree.
• Bachelor’s degree (or equivalent), regardless of university, university of applied sciences, or cooperative state university.
• Final grade of at least 2.5 or membership in the ECTS classification A or B.
• Work experience after the Bachelor’s degree, or entry directly via the certificate programme.
• Existing employment; your employer must be informed about the master’s programme.
• The course fits the content of your current work.

Please check detail of study units at https://www.cas.dhbw.de/media-data/

• Fach- and leadership roles for demanding tasks in the areas Communication & Brand Management, Social Media & Online Marketing, Strategy & Business Modelling, and Data Analysis & Platform Management.
• Specialist and leadership roles in the media, creative, and communication industry.
• Roles in consumer goods/FMCG, retail and industrial companies, financial services, travel and mobility service providers, and consulting companies.

72 fully funded scholarships are listed for Germany. See Germany scholarships.