Master of Management Marketing Concentration
Introduction
Master of Management Marketing Concentration is a Masters program taught at Universitas Pelita Harapan, Indonesia. The program is offered in campus-based modes with full-time (1.5 years) options.
The Master of Management with a Marketing Concentration covers contemporary marketing strategies including consumer behavior, brand management, and digital marketing techniques. Students study consumer psychology, market segmentation, and customer relationship management. The program also includes general management topics such as macroeconomics, financial management, managerial accounting, supply chain management, and international business. It uses hands-on projects, case studies, and experiential learning to apply theory to practice. Graduates develop skills to conduct market research, execute marketing campaigns, and use data-driven insights.
Modules
- Macroeconomics and Business Environment Analysis
- Financial and Managerial Accounting
- Marketing Management
- Operation and Supply Chain Management
- Financial Management
- International Business
- Research Methodology
- Consumer Behavior and Analysis
- Service and Digital Marketing
- Brand Management
- Quantitative and Decission Analysis and Statistics
- Transformational Leadership
Admission Requirements
The minimum requirements for admission in Master of Management Marketing Concentration at Universitas Pelita Harapan for all applicants (Domestic or International) are:
- program specific academic requirment set by Universitas Pelita Harapan.
- English Language OR any other language requirments as set by Universitas Pelita Harapan as pre-requiste for admission in Master of Management Marketing Concentration.
Note: Please check the university website in the link below.
Courses Units
Please check detail of study units at https://www.uph.edu/program/master-of-management-marketing-concentration
Scholarships
16 fully funded scholarships are listed for Indonesia. See Indonesia scholarships.