Doctor of Management in Marketing Management and Analytics Employee Class
Introduction
Doctor of Management in Marketing Management and Analytics Employee Class is a PhD program taught at Universitas Pelita Harapan, Indonesia. The program is offered in campus-based modes with full-time (3 years) options.
The Doctor of Management in Marketing Management and Analytics examines current marketing strategies and techniques within a shifting business environment. Students study subjects such as Behavioral Game Theory, Consumer Behavior, Marketing Models and Experiment Design, and Marketing Analytics Science.
The course runs for three years with a hybrid format, held at the Executive Education Center.
The curriculum begins with foundational management theories and research methodologies in the first year, progresses to advanced marketing topics and a dissertation proposal in the second year, and concludes with dissertation defenses in the third year.
Modules
- The Foundation Theory of Management
- Philosophy of Science
- Research Methodology
- Sustainability and Social Value Creation
- Quantitative Methods
- Qualitative Research
- Dissertation Proposal Residential
- Behavioral Game Theory
- Consumer Behavior
- Marketing Models and Experiment Design
- Marketing Analytics Science
- Dissertation Proposal Defense
Admission Requirements
The minimum requirements for admission in Doctor of Management in Marketing Management and Analytics Employee Class at Universitas Pelita Harapan for all applicants (Domestic or International) are:
- program specific academic requirment set by Universitas Pelita Harapan.
- English Language OR any other language requirments as set by Universitas Pelita Harapan as pre-requiste for admission in Doctor of Management in Marketing Management and Analytics Employee Class.
Note: Please check the university website in the link below.
Courses Units
Please check detail of study units at https://www.uph.edu/program/doctor-of-management-in-marketing-management-and-analytics-employee-class
Scholarships
16 fully funded scholarships are listed for Indonesia. See Indonesia scholarships.