Dublin City University · Ireland

BSc Marketing, Innovation and Technology

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

Introduction

BSc Marketing, Innovation and Technology is a Bachelor program taught at Dublin City University, Ireland. The program is offered in campus-based modes with full-time (4 years) options.

BSc Marketing, Innovation and Technology at Dublin City University builds from core business and analytical skills to advanced marketing strategy, digital business, and high-technology entrepreneurship. Students study areas including marketing, business analytics, technology, market intelligence, digital marketing, and innovation for enterprise, with modules such as Introduction to Marketing and Marketing of High-Tech Products and Innovations.

The programme is full-time and lasts four years. Alongside academic learning, students complete a substantial, real-world element in Year 3: a paid full-year work placement (INTRA) or a study-abroad year. Year 4 includes modules focused on business strategy, innovation, technology, and marketing communications.

Modules

Critical Thinking For Business
Learning Innovation for Enterprise
Fundamentals of Economics
Business Analytics
Introduction to Marketing
Marketing of High-Tech Products and Innovations
Modern Technology
Market Intelligence
Accounting for Business
Digital Marketing
Distribution & Channel Management
International Marketing

Admission Requirements

The minimum requirements for admission in BSc Marketing, Innovation and Technology at Dublin City University for all applicants (Domestic or International) are:

program specific academic requirment set by Dublin City University.
English Language OR any other language requirments as set by Dublin City University as pre-requiste for admission in BSc Marketing, Innovation and Technology.

Note: Please check the university website in the link below.

Leaving Cert: In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

GCE A Level: In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE 6/B Mathematics.

FET Level 5: Please visit our Admissions webpage for application guidance and to review specific FET course requirements, please visit the CAO QQI FET Requirements Look Up Facility.

Mature Applicants: Mature entry is a competitive process. Applicants must demonstrate: a genuine interest in the programme(s) they are applying for academic experience and competency in their chosen field of study an ability to engage and succeed on the programme All applicants must complete a statement of interest to be considered for the mature application route.

Advanced Entry: Applicants that have completed at least one year of study at NFQ Level 6, 7 or 8 at another institution may apply to continue their studies on a similar programme at DCU.

There should be substantial overlap in content between the two programmes to be considered for a transfer. Results and other supporting documentation must be submitted to CAO by the closing date of 1st July. This is a competitive application process for a small quota of advanced entry places.

Offers are made on a rolling basis until all places are filled. Early application is advised. Please note: Applicants should also consider applying through the appropriate route for first year entry to the programme they are interested in. This application process is only for advanced entry.

Additional Criteria: To be considered for advanced entry onto this programme, applicants must have achieved a 2nd or first-class honours or equivalent at NFQ Level 6,7 or 8.

Applicants who can demonstrate some experience of working with or in innovation: or of using technology in an original way to accomplish some objective, perhaps in a school project or in a professional role, will be favourably considered.

International Applications: International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.