Viterbo State University · Italy

Master's in Marketing e Qualità

Campus Masters Full Time

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Delivery

Campus

Study mode

Full Time

Level

Masters

Starts

Fall, Spring

Introduction

Marketing e Qualità is a Masters program taught at Viterbo State University, Italy. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.

The Master’s degree programme in Marketing and Quality focuses on preparing professionals for companies facing rapid and deep change. It covers how companies can use opportunities and manage constraints linked to digital transformation and environmental sustainability. The programme also aims to give students marketing and quality competences, plus tools and methods for data analysis and customer relationship management focused on customer satisfaction, with attention to ethics and wellbeing.

Teaching competences are distributed across traditional disciplinary areas in business and economics, economics, mathematics and statistics, and legal studies. The programme includes topics related to marketing policies and techniques, process and product quality, information systems, advanced digital tools and techniques for analyzing structured and unstructured data, and management of relationships with the customer from a customer satisfaction perspective.

Admission Requirements

The minimum requirements for admission in Marketing e Qualità at Viterbo State University for all applicants (Domestic or International) are:

program specific academic requirment set by Viterbo State University.
English Language OR any other language requirments as set by Viterbo State University as pre-requiste for admission in Marketing e Qualità.

Note: Please check the university website in the link below.

For admission to the Master’s degree, a first-cycle degree is required in classes L-18 or L-33.

Admission to the Master’s degree may also be granted to applicants with a three-year degree in other classes, or another qualification earned abroad recognized as suitable, or a degree from the previous four-year system, provided that the applicant meets the following curricular requirements (at least 36 CFU) relating to basic knowledge in business, economic, legal and statistical disciplines:
– da 6 a 12 CFU nel SSD SECS-P/08;
– almeno 6 CFU nei SSD SECS-P/01 o SECS-P/02;
– almeno 6 CFU nei SSD SECS-S/01 o SECS-S/03;
– da 6 a 12 CFU nel SSD SECS-P/07;
– da 6 a 12 CFU nei SSD IUS/01 o IUS/04.

Applicants who have completed, or are about to complete, the first-cycle degree L-18 (or equivalent degree classes) at the Department of Economics and Business of Università degli Studi della Tuscia already have these curricular requirements.

Admission includes an oral interview (Colloquio orale).