Asia Pacific University of Technology & Innovation (APU) · Malaysia

Bachelor in Digital Marketing (Honours)

Campus Bachelor Full Time

Visit the programme page Compare

Delivery

Campus

Study mode

Full Time

Level

Bachelor

Starts

Fall, Spring

Introduction

Bachelor in Digital Marketing (Honours) is a Bachelor program taught at Asia Pacific University of Technology & Innovation (APU), Malaysia. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

The Bachelor in Digital Marketing (Honours) at Asia Pacific University of Technology & Innovation (APU) is designed to equip students with a comprehensive understanding of marketing in the digital environment. This course covers essential topics such as social media marketing, search engine optimization (SEO), content marketing, digital analytics, and consumer behavior in the digital age. Students will engage with real-world projects and case studies, giving them practical experience in creating and implementing marketing strategies.

The course typically consists of core modules that focus on foundational marketing principles, advanced digital marketing techniques, and the use of technology in marketing. Students will also have the opportunity to choose elective subjects that align with their interests, further enhancing their knowledge and skills. Importantly, industry partnerships ensure that the curriculum is relevant to the evolving demands of the job market.

Throughout the program, students will develop a diverse skill set including strategic thinking, data analysis, digital communication, and creative problem-solving. By studying in the vibrant and economically dynamic country of Malaysia, students are immersed in a multicultural environment that fosters innovation and collaboration in marketing practices, making this an ideal destination for international studies.

Admission Requirements

The minimum requirements for admission in Bachelor in Digital Marketing (Honours) at Asia Pacific University of Technology & Innovation (APU) for all applicants (Domestic or International) are:

program specific academic requirment set by Asia Pacific University of Technology & Innovation (APU).
English Language OR any other language requirments as set by Asia Pacific University of Technology & Innovation (APU) as pre-requiste for admission in Bachelor in Digital Marketing (Honours).

Note: Please check the university website in the link below.

Applicants typically need to have completed secondary education with qualifications equivalent to A-levels or relevant international qualifications. Additionally, prior knowledge in marketing or business studies may be advantageous, although it is not strictly required.

International students are usually expected to demonstrate proficiency in English, typically by achieving an IELTS score of 6.0 or a TOEFL score that corresponds to the same level. Students should check specific requirements as they can vary.