Brickfields Asia College · Malaysia

Bachelor of Communication Hons Branding Digital Marketing Odl

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Introduction

Bachelor of Communication Hons Branding Digital Marketing Odl is a Bachelor program taught at Brickfields Asia College, Malaysia. The program is offered in campus-based modes with full-time options.

BComm (Hons) Branding & Digital Marketing (ODL) focuses on strategic communication, branding, and digital marketing. You study topics such as search engine optimisation (SEO), social media marketing, and content marketing, alongside branding strategy and planning, visual branding and identity systems, and media and communication theories.

The programme uses hands-on projects and assignments for creative content creation, including copywriting, graphic design, and video production. Core modules include Learning Skills for Open Distance Learning (ODL), SEM and SEO, Internship, and a Final Year Project. This degree is designed to be studied from home through open distance learning.

Modules

Learning Skills for Open Distance Learning (ODL) 
Branding Strategy and Planning  
Digital Image Creation 
Video Production 
New Media Technology  
Applied Branding Management  
Visual Branding and Identity Systems
Media Strategy     
SEM and SEO 
Research Methodology  
Internship 
Final Year Project Execution

Admission Requirements

The minimum requirements for admission in Bachelor of Communication Hons Branding Digital Marketing Odl at Brickfields Asia College for all applicants (Domestic or International) are:

program specific academic requirment set by Brickfields Asia College.
English Language OR any other language requirments as set by Brickfields Asia College as pre-requiste for admission in Bachelor of Communication Hons Branding Digital Marketing Odl.

Note: Please check the university website in the link below.

A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a credit in English at SPM level or any equivalent qualification; OR
A pass in STAM with a minimum grade of Jayyid, and a credit in Mathematics and English at SPM level; OR
Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.