Brickfields Asia College · Malaysia

Bachelor of Communication and Media Marketing Communication University of Canberra

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Introduction

Bachelor of Communication and Media Marketing Communication University of Canberra is a Bachelor program taught at Brickfields Asia College, Malaysia. The program is offered in campus-based modes with full-time (2 years at IACT and 1 year in the UK) options.

The Bachelor of Communication and Media (Marketing Communication) at Brickfields Asia College develops skills and knowledge in strategic and brand development, media engagement, advertising, and cross-platform digital communication. It focuses on media and communication topics such as advertising and marketing communications, creative communication, online marketing, public relations practices, and research methods.

The curriculum includes modules across Year 1 and Year 2, with Year 3 subjects based on the subjects offered by the University of Canberra in the UK/Australia. Students choose one track for elective modules: Public Relations, Journalism, Digital Video Production, Advertising and Marketing, or Digital Marketing. The course is under IACT’s UK Transfer Degree (Media & Communication) programme, with 2 years at IACT and 1 year in the UK.

Modules

Computer Graphics
Media and Cultural Studies
Media Ethics
Media History
New Media Studies
Photography
Print Journalism
Public Relations Practices
Research Methods
Writing for the Media
Advertising and Marketing Communications
Communication in the Globalised World

Admission Requirements

The minimum requirements for admission in Bachelor of Communication and Media Marketing Communication University of Canberra at Brickfields Asia College for all applicants (Domestic or International) are:

program specific academic requirment set by Brickfields Asia College.
English Language OR any other language requirments as set by Brickfields Asia College as pre-requiste for admission in Bachelor of Communication and Media Marketing Communication University of Canberra.

Note: Please check the university website in the link below.

IACT College Foundation in Media Studies – minimum CGPA 2.0; IACT Diplomas – minimum CGPA 2.0; A-Level – minimum of grade D in 2 subjects; STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR UEC – minimum of grade B in 5 subjects; SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR Matriculation Foundation – minimum CGPA of 2.0; Other qualifications recognized by the Ministry of Education Malaysia.

SPM 1119 (GCE-O Level) – C6; IGCSE English – Minimum Grade C; IELTS – Band 6.0 with a minimum of 5.5 for each component; Other approved English tests.

Courses Units

Please check detail of study units at https://www.bac.edu.my/bac/bachelor-of-communication-and-media-marketing-communication-university-of-canberra

More Information

SPM 1119 (GCE-O Level) – C6; IGCSE English – Minimum Grade C; IELTS – Band 6.0 with a minimum of 5.5 for each component; Other approved English tests.