Bachelor of Communication and Media Corporate and Public Communication University of Canberra
Introduction
Bachelor of Communication and Media Corporate and Public Communication University of Canberra is a Bachelor program taught at Brickfields Asia College, Malaysia. The program is offered in campus-based modes with full-time (2 years at IACT and 1 year in the UK) options.
Bachelor of Communication and Media (Corporate and Public Communication) prepares you for interlinked industries of public relations, public affairs, and corporate communications. You study how historical and current social, political, and economic processes influence, and are influenced, by communication. The curriculum includes strategy and campaign development, social and digital analytics, graphic design basics and visual language, multi-media production, and stakeholder management. You also evaluate cultural, historical, and theoretical models of corporate and public communication in professional practice.
The degree structure includes study at IACT followed by study in the UK. You spend 2 years at IACT and 1 year in the UK. Across the modules, you create professional communication and media outputs that support, promote, or critique domestic and global programmes or issues. You also develop critical reflection and creative problem-solving skills, and learn to apply professional judgment responsibly and ethically. You choose 1 track for elective modules.
Modules
- Computer Graphics
- Media and Cultural Studies
- Media Ethics
- Media History
- New Media Studies
- Photography
- Print Journalism
- Public Relations Practices
- Research Methods
- Writing for the Media
- Advertising and Marketing Communications
- Communication in the Globalised World
Admission Requirements
The minimum requirements for admission in Bachelor of Communication and Media Corporate and Public Communication University of Canberra at Brickfields Asia College for all applicants (Domestic or International) are:
- program specific academic requirment set by Brickfields Asia College.
- English Language OR any other language requirments as set by Brickfields Asia College as pre-requiste for admission in Bachelor of Communication and Media Corporate and Public Communication University of Canberra.
Note: Please check the university website in the link below.
- IACT College Foundation in Media Studies – minimum CGPA 2.0;
- IACT Diplomas – minimum CGPA 2.0
- A-Level – minimum of grade D in 2 subjects
- STPM – minimum of grade C in 2 subjects and an average CGPA of 2.0, OR
- UEC – minimum of grade B in 5 subjects
- SAM, AUSMAT or CPU - 5 subjects with a minimum score of 50%, OR
- Matriculation Foundation – minimum CGPA of 2.0
- Other qualifications recognized by the Ministry of Education Malaysia
- SPM 1119 (GCE-O Level) – C6
- IGCSE English – Minimum Grade C
- IELTS – Band 6.0 with a minimum of 5.5 for each component
- Other approved English tests
Courses Units
Please check detail of study units at https://www.bac.edu.my/bac/bachelor-of-communication-and-media-corporate-and-public-communication-university-of-canberra
More Information
- SPM 1119 (GCE-O Level) – C6
- IGCSE English – Minimum Grade C
- IELTS – Band 6.0 with a minimum of 5.5 for each component
- Other approved English tests
Scholarships
11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.