Universiti Industri Selangor · Malaysia

Bachelor of Marketing Hons

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

First-year fees

MYR

Introduction

Bachelor of Marketing Hons is a Bachelor program taught at Universiti Industri Selangor, Malaysia. The program is offered in campus-based modes with full-time (3 Years) options.

The Bachelor of Marketing (Hons) at Universiti Industri Selangor is designed to develop contemporary knowledge and skills across marketing disciplines. It emphasises quantitative skills and a global outlook, and it prepares students for real-world marketing planning and strategy challenges. The curriculum integrates management, marketing, entrepreneurship, and strategic planning, with emphasis on practical applications and strategic alignment of marketing strategies with organisational goals.

Learning includes practical work through current social media applications and content creation tools, plus market simulations and case studies. Students also gain practical industry experience through internships, industry collaborations, and project-based learning. The programme outcomes include applying marketing principles to manage and monitor marketing plans, communicating with diverse stakeholders, and applying ethical decision-making in marketing policies. Graduates pursue careers in digital marketing, sales management, and marketing management.

Admission Requirements

The minimum requirements for admission in Bachelor of Marketing Hons at Universiti Industri Selangor for all applicants (Domestic or International) are:

program specific academic requirment set by Universiti Industri Selangor.
English Language OR any other language requirments as set by Universiti Industri Selangor as pre-requiste for admission in Bachelor of Marketing Hons.

Note: Please check the university website in the link below.

Passed Malaysian Higher School Certificate (STPM) with a minimum C Grade (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR

Passed STAM with minimum Jayyid Grade, and passed in Mathematics and English at Malaysian Certificate of Education (SPM) level; OR

Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR

Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation; OR

Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.