Universiti Malaya ยท Malaya, Malaysia

Master of Marketing

Campus Masters Full Time
Delivery
Campus
Study mode
Full Time
Level
Masters
Starts
September

Introduction

Master of Marketing is a Masters program taught at Universiti Malaya, Malaya, Malaysia. Intake: September. The program is offered in campus-based modes with full-time (On the average, the students will require 1 year of study. T) options.

The Master of Marketing (MMkt) at Universiti Malaya is a coursework programme that requires at least 42 credit hours of learning and research activities. It is designed for students to build advanced knowledge and skills in marketing management, with learning that includes strategic and comprehensive marketing courses, plus courses such as Marketing Research, Data Analysis, and a Research Project.

Teaching is delivered through evening classes from 6.30 pm until 9.30 pm. Students complete a mix of core courses (14 credits), specialisation courses (12 credits), elective courses (6 credits), and a Research Project (10 credits), for a total of 42 credits. The minimum and maximum periods of candidature are three and eight semesters, and the full-time programme at the faculty commences once a year (September).

Graduates enter management and professional roles connected to marketing, including positions such as Marketing Manager, Brand Manager, Marketing Researcher, and Market Analyst.

Modules

  • Marketing Research
  • Data Analysis
  • Research Project

Admission Requirements

The minimum requirements for admission in Master of Marketing at Universiti Malaya for all applicants (Domestic or International) are:

  • program specific academic requirment set by Universiti Malaya.
  • English Language OR any other language requirments as set by Universiti Malaya as pre-requiste for admission in Master of Marketing.

Note: Please check the university website in the link below.

Courses Units

Please check detail of study units at https://fpe.um.edu.my/master-of-marketing

More Information

  • Marketing Manager
  • Brand Manager
  • Marketing Researcher
  • Market Analyst
  • Customer Service Manager
  • Marketing Communications Manager
  • Public Relations Manager
  • Sales Manager
  • Retail Manager

Scholarships

11 fully funded scholarships are listed for Malaysia. See Malaysia scholarships.