Doble Grado en Marketing y Publicidad y Relaciones Públicas
Introduction
Doble Grado en Marketing y Publicidad y Relaciones Públicas is a Bachelor program taught at Centro Universitario Villanueva, Spain. Intake: September. The program is offered in campus-based modes with full-time (5 años) options.
This double degree combines study in marketing, advertising, and public relations. You work on brand content creation, advertising fundamentals, public relations fundamentals, communication theory, account management, product marketing, digital content, brand management, and corporate and institutional communication. Modules also include market analysis, consumer analysis, media planning, and web design and positioning.
Teaching uses ActiveLearningV+ with challenges, cases, and simulations across subjects, plus proposal defenses. You also work in the Advertising Agency as a living lab with real briefs, iteration, and professional feedback, building a portfolio from the first year. The course includes curriculum-required internships totaling 750 hours across an entire year, and it includes an international semester via Erasmus+.
Modules
- Arte Contemporáneo
- Diseño del Punto de Venta
- Economía Aplicada a la Publicidad y las Relaciones Públicas
- Fundamentos del Marketing
- Creación de Contenido de Marca
- Fundamentos de Dirección de Empresas
- Herramientas Informáticas I – Ofimática
- Liderazgo
- Teoría de la Comunicación
- Fundamentos de la Publicidad
- Fundamentos de las Relaciones Públicas
- Matemáticas para la Toma de Decisiones
Admission Requirements
The minimum requirements for admission in Doble Grado en Marketing y Publicidad y Relaciones Públicas at Centro Universitario Villanueva for all applicants (Domestic or International) are:
- program specific academic requirment set by Centro Universitario Villanueva.
- English Language OR any other language requirments as set by Centro Universitario Villanueva as pre-requiste for admission in Doble Grado en Marketing y Publicidad y Relaciones Públicas.
Note: Please check the university website in the link below.
Courses Units
Please check detail of study units at https://www.villanueva.edu/doble-grado-marketing-publicidad-rr-pp/
Scholarships
9 fully funded scholarships are listed for Spain. See Spain scholarships.