LUND University · Lund, Sweden

International Marketing & Brand Management - Master's Programme (One Year)

Campus Masters Full Time

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Delivery

Campus

Study mode

Full Time

Level

Masters

Starts

Autumn

Introduction

International Marketing & Brand Management - Master's Programme (One Year) is a Masters program taught at LUND University, Lund, Sweden. Intake: Autumn. The program is offered in campus-based modes with full-time (1 year) options.

Lund University’s International Marketing & Brand Management (Master’s Programme, One Year) is a master’s programme that prepares you for marketing and brand strategy roles. You study international marketing and brand management, including theory and concepts for building and managing brands. You also train skills to analyse societal shifts, market trends, technological development, and how these relate to consumption and brands.

The programme is organised into two tracks. Track 1 is Strategies for Brands and International Markets, focused on key theories in business administration with an emphasis on international contexts, marketing and branding. Track 2 is International Consumer Trends, Brands and Innovation, covering the evolution of global consumer culture, branding, and innovation. Teaching methods include case studies, seminars, presentations, teamwork, problem-solving exercises, and real-life business projects.

Modules

Strategies for Brands and International Markets
International Consumer Trends, Brands and Innovation

Admission Requirements

The minimum requirements for admission in International Marketing & Brand Management - Master's Programme (One Year) at LUND University for all applicants (Domestic or International) are:

program specific academic requirment set by LUND University.
English Language OR any other language requirments as set by LUND University as pre-requiste for admission in International Marketing & Brand Management - Master's Programme (One Year).

Note: Please check the university website in the link below.

An undergraduate degree (BA/BSc) with at least 60 credits in business administration or the equivalent.
Selection will be based on academic merits from previous university studies and a Statement of Purpose in which applicants state their reasons for applying to the programme.

English course 6 (advanced proficiency).