Master's Programme in Marketing

Master's Programme in Marketing is a 2 years Masters program taught at Umea University, Umea, Sweden. The program is offered in campus-based modes with full-time options. To successfully obtain Master's Programme in Marketing from Umea University you are required to complete 120 credit hours. After completion of Master's Programme in Marketing you will be able to further continue for advance studies or start career as Marketing Manager, International Marketing Director.

During the first year the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behaviour and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.

During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.

The minimum requirements for admission in Master's Programme in Marketing at Umea University for all applicants (Domestic or International) are:

• program specific academic requirment set by Umea University.
• English Language OR any other language requirments as set by Umea University as pre-requiste for admission in Master's Programme in Marketing.

Note: Please check the university website in the link below.

A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 credits) from an internationally recognised university with a major in Business Administration.

Special requirements: 75 credits in Business Administration at Basic level (A-level) and Intermediate level (B-level) a minimum of 60 credits in Management, Marketing Accounting and Finance or the equivalent including at least 7,5 credits in Marketing. At the Bachelor level (C-level) a minimum of 15 credits in Business Administration.

Statistics or similar 7,5 credits. Proficiency in English equivalent to Swedish upper secondary course English B/6.

If you are still working towards your undergraduate degree, you need to include with your application a document from your current University, outlining when you are expected to graduate as well as a course outline for the last semester

You need to complete 120 credit hours to successfully obtain this degree. Please check detail of study units at https://www.umu.se/en/education/master/masters-programme-in-marketing/

This programme is intended for people who are interested in working with strategic marketing and specializing in consumer behaviour and market analysis. After completing the education, you will be able to work with marketing activities at the strategic level. Sustainability and internationalization are an integral part of the educational environment.

You can join one of the following careers:

• Marketing Manager
• International Marketing Director

18 fully funded scholarships are listed for Sweden. See Sweden scholarships.