Master of Science in Marketing and Management for Luxury Tourism
Introduction
Master of Science in Marketing and Management for Luxury Tourism is a Masters program taught at Les Roches International School of Hotel Management, Switzerland. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (1–2 years) options.
The Master of Science in Marketing and Management for Luxury Tourism focuses on marketing management for luxury tourism. You develop a thorough understanding of luxury marketing strategy, learn how to develop premium brands, and build skills for value creation in luxury. The program introduces new marketing tools and innovative trends and technologies, using practical and field-work learning.
The academic structure includes semester study in Spain, a second semester in Spain with an Exclusive brands week, and a third semester with a 20-week internship or a Master’s thesis. Learning includes digital and data-driven marketing and luxury trends, plus marketing and leadership theories. The 20-week professional internship is designed for applying classroom learning in luxury hotels, restaurants, or retail outlets. You also take part in an Exclusive Brands Week visit and guest masterclasses and discussions.
Admission Requirements
The minimum requirements for admission in Master of Science in Marketing and Management for Luxury Tourism at Les Roches International School of Hotel Management for all applicants (Domestic or International) are:
- program specific academic requirment set by Les Roches International School of Hotel Management.
- English Language OR any other language requirments as set by Les Roches International School of Hotel Management as pre-requiste for admission in Master of Science in Marketing and Management for Luxury Tourism.
Note: Please check the university website in the link below.
Courses Units
Please check detail of study units at https://lesroches.edu/programs/masters-degrees/master-of-science-in-marketing-and-management-for-luxury-tourism/
Scholarships
31 fully funded scholarships are listed for Switzerland. See Switzerland scholarships.