Bath Spa University · UK

Bachelor's in Fashion Marketing and Management

Campus Bachelor Full Time

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Delivery

Campus

Study mode

Full Time

Level

Bachelor

Starts

Fall, Spring

Introduction

Fashion Marketing and Management is a Bachelor program taught at Bath Spa University, UK. Intake: Fall, Spring. The program is offered in campus-based modes with full-time (4 years) options.

Fashion Marketing and Management (BA (Hons)) at Bath Spa University is an undergraduate single-honours degree that combines fashion marketing and management with creative and business skills. Students study brand strategy, digital communication, global fashion trends, and fashion buying and retail strategy, with work that includes understanding consumer behaviour and current issues such as sustainability and innovation.

Teaching uses weekly lectures, seminars, and hands-on workshops, supported by group projects, live briefs, and independent research. Assessment includes marketing reports, presentations, short films, events, essays, reflective writing, and individual and group projects. Students also build technical skills using Adobe Photoshop and InDesign.

The degree includes a major self-directed project in the final year, plus modules such as Fashion Futures and Fixing Fashion: Sustainability and Solutions. Bath Spa University states that students graduate with a professional portfolio and can pursue careers across marketing, brand management, content creation, trend analysis, and entrepreneurship.

Modules

Fashion Marketing
Fashion Brand Management
Fashion Product Development
The Business Environment
Managing Data
Wicked Problems: The Complexity of Critical Design Thinking.
Fashion Buying and Retailing
Fashion Consumer Insights
Digital Marketing Essentials
Career Development and Networking in Fashion
Critical Design Thinking and Contemporary Issues.
Fashion Marketing and Management Project

Admission Requirements

The minimum requirements for admission in Fashion Marketing and Management at Bath Spa University for all applicants (Domestic or International) are:

program specific academic requirment set by Bath Spa University.
English Language OR any other language requirments as set by Bath Spa University as pre-requiste for admission in Fashion Marketing and Management.

Note: Please check the university website in the link below.

Entry Requirements

A typical applicant for the Bachelor’s Degree in Fashion Marketing and Management should possess a high school diploma or equivalent qualification, with a strong background in subjects related to business or creative arts. Personal statements demonstrating interest in fashion and related extracurricular activities will also be beneficial. Further considerations may include letters of recommendation from teachers or industry professionals.