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25 Marketing courses are taught at 20 universities in Germany — most run 1–2 years. The list starts with courses at Universität Bayreuth, Hamburg University of Applied Sciences (HAW Hamburg) and Duale Hochschule Baden-Württemberg.
Karl-Schiller-Berufskolleg (KSBK) — The degree program in Visual Marketing Design at Karl-Schiller-Berufskolleg (KSBK) provides students with a comprehensive understanding of the principles and practices ne...
Georg-Simon-Ohm-Fachhochschule Nürnberg — The Master's Degree in International Marketing at Georg-Simon-Ohm-Fachhochschule Nürnberg equips students with the essential skills and knowledge for navigating the compl...
IU Internationale Hochschule GmbH — IU Internationale Hochschule GmbH’s Marketing (B.A.) is a distance-learning bachelor where you study Marketing, Konsumentenverhalten, Betriebswirtschaftslehre, and Intern...
Fachhochschule Heidelberg
Universität Bayreuth — The Master's Degree in Marketing & Sales Management at Universität Bayreuth is a comprehensive program designed for students who aspire to excel in the dynamic fields of...
Hamburg University of Applied Sciences (HAW Hamburg) — The Bachelor's degree in Marketing / Technische Betriebswirtschaftslehre at Hamburg University of Applied Sciences (HAW Hamburg) offers a comprehensive curriculum that in...
Hamburg University of Applied Sciences (HAW Hamburg) — Course OverviewThe Master's Degree in Marketing and Innovation Management at Hamburg University of Applied Sciences (HAW Hamburg) is designed for individuals who want to...
Duale Hochschule Baden-Württemberg — The Bachelor's degree in BWL - Handel - Marketing at Duale Hochschule Baden-Württemberg Mosbach integrates business administration with a focus on commerce and marketing....
Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) — Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS) offers the Master Marketing and Business Psychology. The program vermittelt vertiefende und praxisrel...
Duale Hochschule Baden-Württemberg Heidenheim — The Bachelor's degree in Marketing Management and Media Communication at Duale Hochschule Baden-Württemberg Heidenheim equips students with a comprehensive skill set rele...
Hochschule für Wirtschaft und Gesellschaft Ludwigshafen — The Master's Degree in International Marketing and Psychology at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen is designed to equip students with a robust under...
Hochschule für Wirtschaft und Gesellschaft Ludwigshafen — The Bachelor's Degree in Marketing at Hochschule für Wirtschaft und Gesellschaft Ludwigshafen offers a comprehensive exploration of marketing concepts, strategies, and pr...
Hochschule Bonn-Rhein-Sieg — The Marketing (M.Sc.) at Hochschule Bonn-Rhein-Sieg aims to give students a deeper understanding of marketing questions based on a solid marketing-focused education. The...
Technische Hochschule Mittelhessen — The Master's Degree in Digital and International Marketing at Fachhochschule Gießen-Friedberg provides students with a comprehensive education in the dynamic fields of ma...
Technische Hochschule Mittelhessen — The Master's program in Digital and International Marketing at Technische Hochschule Mittelhessen is meticulously designed for those aspiring to excel in the dynamic glob...
Technische Hochschule Mittelhessen — The Technische Hochschule Mittelhessen Master of Science Digital and International Marketing teaches how companies reach target groups using suitable content and channels...
Cologne Business School — Cologne Business School offers Digital Marketing (M.Sc.), a full-time master in English with 4 semesters (120 ECTS). Students study courses such as AI Based Data Research...
Europäische Betriebswirtschafts-Akademie — The Master's degree in Marketing and Brand Management at Europäische Betriebswirtschafts-Akademie focuses on the principles and practices of effective marketing strategie...
Hochschule Wismar, Fachhochschule für Technik, Wirtschaft und Gestaltung — The Master's Degree in Digital Commerce, Marketing & Psychology at Hochschule Wismar equips students with the necessary skills to thrive in an increasingly digital market...
Hochschule Wismar, Fachhochschule für Technik, Wirtschaft und Gestaltung — The Bachelor’s degree in Marketing at Hochschule Wismar equips students with essential skills and knowledge needed to excel in the dynamic world of marketing. The curricu...
Fachhochschule Stuttgart, Hochschule der Medien — Social Media Marketing & Management is a Bachelor of Arts at Fachhochschule Stuttgart, Hochschule der Medien. The program combines business administration (BWL) with...
Ostbayerische Technische Hochschule Amberg-Weiden — The Professional course in Digital Marketing at Ostbayerische Technische Hochschule Amberg-Weiden provides an in-depth exploration of digital marketing strategies and too...
DIPLOMA-Fachhochschule Ölsnitz/Vogtland — The Bachelor's degree in Marketing und Vertrieb at DIPLOMA-Fachhochschule Ölsnitz/Vogtland is designed to equip students with comprehensive knowledge and practical skills...
Fachhochschule der Wirtschaft — The Master's degree in Marketing and Sales at Fachhochschule der Wirtschaft is designed to equip students with comprehensive knowledge and practical skills needed to thri...
in Germany
Only one university here holds a QS World position — Universität Bayreuth at #448 — so it heads the list. The rest are ordered by research impact. Universität Bayreuth has the largest research record in this group, with 3,166,181 citations and an h-index of 473. 4 universities have neither a QS position nor a research record yet and appear at the end, marked "Not yet ranked".
By level: 13 master's, 10 bachelor's and 1 professional. The usual length is 1–2 years and 4 years. 84% are full-time. Start dates lean to Fall (84% of courses with a stated intake) and Spring (80% of courses with a stated intake). Technische Hochschule Mittelhessen offers the widest choice, with 3 of these courses.
Universität Bayreuth (QS World #448), Hamburg University of Applied Sciences (HAW Hamburg) (#90 in Germany) and Duale Hochschule Baden-Württemberg (#105 in Germany) lead this list. QS World positions come first; the rest are ranked by research impact.
Most listed courses run 1–2 years, with 4 years the next most common.
Fall is the main intake — 84% of courses with a stated start date begin then, and Spring is the second.
Technische Hochschule Mittelhessen, with 3, ahead of Hochschule für Wirtschaft und Gesellschaft Ludwigshafen (2).
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