Diploma in Digital Marketing Strategy

The Griffith College Diploma in Digital Marketing Strategy teaches students the fundamentals of digital marketing, social media, and digital strategy. Students study how to develop digital campaigns through web and mobile channels, plan digital marketing, and create web properties. The course also covers content creation, managing traffic, sales conversions, writing for the web, and search engine and user experience topics.

Griffith College delivers the program as a part-time online course and also as an evening course. The program runs for 14 weeks with one evening per week from 6.30pm to 9.30pm. The online delivery is delivered live online using Zoom. Course content includes digital strategy and planning, online marketing topics, measuring digital campaigns and engagement, Google Analytics walkthrough, and social media strategy and measurement.

Modules

• Digital Strategy and Planning
• Online Marketing
• Search Engine Optimisation
• Website Optimisation
• Google AdWords
• Google Ads Certification
• Measuring Digital Campaigns and Engagement
• Walk through of Google Analytics
• Social Media
• Analysing Sales Funnel and Understanding Key Metrics
• Measuring the effectiveness of your website in producing revenue for your business
• Matching channels costs versus revenue potentials on Digital Marketing Channels

Mature Students
If you are 23 years or over you can apply for this course directly using the College’s online application form.

Under 23 Years
5 O6/H7 grades in the Irish leaving certificate or equivalent award
Or
FETAC Level 5 Full Award

• All applicants must be a user of Microsoft Office.
• It is recommended that applicants have a good understanding of both written and spoken English.

• Junior Digital Marketing Executive
• Digital marketing agency