The Bachelor of Marketing (Honours) via Open Distance Learning (ODL) at Perdana University is an online marketing degree. Students study topics including principles of marketing, consumer behaviour, digital and social media marketing, branding-related subjects, market research, integrated marketing communication, customer relationship management, and marketing project work. The curriculum also includes business-focused units such as business statistics, economics, entrepreneurship, law and ethics, and strategic management.
The programme has a structure across three years. Core subjects are paired with an industrial training component in Year 3 and a marketing project in Year 3. Students also choose three electives, which include options such as Strategic Digital Marketing, Corporate Strategy and Leadership, Technology and Information System Management, Business Law, Ethics and Governance, and Strategic Human Resource Management. Intake is January, June, and September.
Modules
- Business Mathematics
- Public Speaking and Communication Skills
- Introduction to Accounting
- Principles of Marketing
- Principles of Management
- Economics
- Management Information System
- Principles of Human Resource Management
- Business Decisions and Finance
- Law and Ethics
- Organisational Behaviour
- Entrepreneurship
