Bachelor of Science in Business Administration Major in Marketing Management

The Bachelor of Science in Business Administration Major in Marketing Management from the University of San Agustin prepares graduates for careers in marketing, market research, advertising, and public relations. The curriculum uses an integrated approach to study the interrelationships among functional business areas. It also focuses on economic, social, technological, and legal environments, and the business knowledge, skills, values, and attitudes needed to lead an organization.

The program is an interdisciplinary, problem-focused course made up of core business and management education courses, business administration core courses, and major courses. Mode of study is full-time and campus based. A distinctive feature is that the majority of upper-level courses include a practical project component, so students can apply problem-solving theories and concepts to real situations, with extensive opportunities to meet business professionals and gain practical experience.

• Incoming First Year: A senior high school graduate with general average of at least 80%.
• USA SHS Graduates (Class of 2021) are required to enroll only ASF 2 and ASF 4.
• USA SHS Graduates (Class of 2022) are exempted in ASF 1, 2, 3 & 4.
• The senior high school graduates from another school will be required to enroll ASF 1, 2, 3 & 4.
• Transferring students shall be admitted to the programs provided they should not have three (3) FAILED grades.
• Proprobation: A student shall be in probation if: He/she is a first year student who has obtained a senior high school general average below 80% or He/she is an old student or transferee having obtained at least one (1) failing grade (5.0) or at least 2 grades of dropped.
• Retention: A student who FAILS in three (3) subjects (with 3-unit credit each) accumulated during his/her stay in any other school, in the other departments of this University or in the College of Commerce shall not be admitted anymore to any program of the College of Commerce.
• A student should finish the course in not more than twelve semesters; two (2) summer terms shall be counted as one semester.
• A student with two grades of DROPPED will be counted as equivalent to one grade of FAILURE.

• Assume supervisory and/or managerial responsibilities within their organization.
• Pursue graduate studies in business and management.
• Manage business.
• Careers in marketing, market research, advertising and public relations.