Bachelor of Science in Business Administration Major in Marketing Management

The Bachelor of Science in Business Administration, major in Marketing Management, is offered by the College of Commerce and Business Administration – Department of Marketing Management at the University of Santo Tomas. The program focuses on the interrelationship of functional areas of business and equips students with technical and practical knowledge for informed business decision-making.

Students study marketing topics including marketing research, distribution management, product management, brand management, personal selling, pricing management, and Internet management. The curriculum includes courses such as Business Statistics, Marketing Research, Consumer Behavior, Distribution Management, Retail Marketing, Integrated Marketing Communications, Brand Management, and Services Marketing. Teaching and assessments may be delivered through online or blended learning for the First Term, using synchronous and/or asynchronous classes.

Modules

• COM 501
• COM 505
• COM 508
• COM 5022
• FIL
• NSTP 1
• PATH-FIT 2
• PURPCOM
• STS
• THY 1
• COM 502
• COM 505

• Management Trainee in Marketing
• Account Executive
• PR Advertising Assistant
• Marketing Assistant / Coordinator
• Sales Associate
• Marketing Events Officer
• Marketing Analyst/Researcher
• Product/Brand Assistant
• Events Management Associate
• Marketing Manager
• Product/Brand Manager
• Media Planner
• Marketing Director
• Distributions Officer/Manager
• Social Media Specialist
• Marketing Consultant
• Public Relations Officer
• Social Media Manager