Master in Marketing

The Master in Marketing provides advanced education in scientific areas of marketing and encourages research. Students learn to apply marketing knowledge using concepts, models, and traditional theories, with attention to new developments in company-client relationships and information technologies. The course lasts two years and includes four semesters. The first two semesters cover core marketing subjects while the last two involve a dissertation, project, or internship. The program is designed for graduates in management, marketing, advertising, public relations, or related fields, and for professionals looking to enhance skills in marketing services, industrial marketing, international marketing, and consumer goods marketing. It prepares students for professional marketing roles and further academic study at the doctoral level.

Modules

• Fundaments of Marketing
• Strategic Marketing
• Society & Consumer Behaviour
• Study & Analysis of Markets (Marketing Research)
• Distribution & Sales Policies
• Electronic Commerce & E-Marketing
• Product & Brand Management (Branding)
• Marketing Communication
• Innovation & Development of New Products & Services
• Marketing of Services
• Industrial Marketing(Business-to-Business)
• International Marketing

Graduate degree holders in Management, Marketing, Advertising & Public Relations and other areas seeking marketing skills; experienced professionals wanting knowledge in Marketing of Services, Industrial Marketing, International Marketing and Consumer Goods Marketing.