Bachelor's Degree Full Time

Bachelor of Business Administration — Marketing

at Mount Royal University · Canada

Duration

4 years

Intake

Fall

Mode

Full Time

Tuition

On request

About this program

The Bachelor of Business Administration (BBA) in Marketing at Mount Royal University equips students with essential knowledge and skills for the dynamic field of marketing. This program covers a variety of topics including consumer behavior, digital marketing, brand management, and market research. Through a comprehensive curriculum, students will engage in both theoretical and practical learning, allowing them to connect classroom knowledge to real-world scenarios.

Students will benefit from a blend of lectures, group projects, case studies, and hands-on activities that foster critical thinking and effective communication. The program encourages the development of strategic marketing skills, data analysis, and creative problem-solving abilities. Furthermore, students will be exposed to the latest marketing technologies and trends that are shaping the industry.

Studying in this country's diverse and vibrant environment provides students with unique insights into multicultural market strategies. The opportunity to engage with local businesses and community-based projects enhances practical learning and helps students forge valuable industry connections.

Entry requirements

Typical academic prerequisites include a high school diploma or equivalent with a strong academic standing. Students may also be required to submit transcripts and any supplementary application materials as specified by the university.

English: International applicants are generally expected to demonstrate English language proficiency through standardized tests such as IELTS or TOEFL, with a minimum score as stipulated by the university that reflects a competent level of understanding in academic contexts.

International students: International students must obtain a student visa to study in this country. Required documentation typically includes a valid passport, acceptance letter from Mount Royal University, proof of financial resources, and health insurance. It is advisable to check official immigration resources for specific visa regulations and additional documentation needed.