Advertising and Marketing Communications – Management

The Advertising and Marketing Communications – Management degree at Sheridan College is designed to equip students with the vital skills necessary to thrive in the ever-evolving world of marketing and advertising. The program integrates the principles of advertising, marketing, and management, providing students with a comprehensive foundation in creating and implementing effective marketing strategies. During this course, students will engage with real-world projects that require innovative thinking and a multi-faceted approach to problem-solving.

The curriculum encompasses various aspects, including consumer behavior, digital marketing, brand management, and strategic planning. Students will also learn about media planning and buying, allowing them to develop the analytical and strategic skills needed to make data-driven decisions. Collaborating with industry professionals on projects offers valuable insights into the practical applications of theoretical concepts.

By studying in a diverse environment like Canada, students will benefit from a rich cultural perspective, enhancing their ability to communicate and connect with global audiences. Sheridan College prides itself on its hands-on learning approach, which prepares graduates to excel in various roles within the marketing and advertising sectors.

Applicants to the Advertising and Marketing Communications – Management degree program typically need to have completed secondary education (high school) or an equivalent qualification. A strong background in business studies, communication, or the arts may enhance the application. Personal statements and references can also play a vital role in the selection process.

International students are generally expected to demonstrate proficiency in English. This can often be achieved through standardized tests such as IELTS or TOEFL, with specific score requirements varying by institution. It’s important for applicants to check Sheridan College's official requirements to ensure they meet the expected benchmarks.

International students interested in studying at Sheridan College should be aware that they will need to obtain a student visa to study in the country. Documentation typically includes proof of acceptance into the program, financial stability to support living expenses, and health insurance coverage. It is recommended to refer to official immigration resources and the college's international office for up-to-date information on visa requirements.

• Marketing Manager
• Advertising Account Executive
• Brand Strategist
• Digital Marketing Specialist
• Media Planner
• Public Relations Officer
• Market Research Analyst