The Bachelor in Artificial Intelligence for Business in Madrid covers machine learning, predictive analytics, neural networks, and natural language processing (NLP). The course combines business education with digital innovation and data-driven strategy, using practical projects and real-world case studies to address topics such as product innovation, global markets, and launching and scaling an AI-powered startup.
It is delivered face-to-face in Madrid and follows a structured program with compulsory modules in the first year, compulsory plus specialization in the second year, and compulsory plus specialization in the third year. The third-year workload includes a dissertation in the area of AI for Business. Students can also access an Entrepreneurship Hub to apply for G-Accelerator programs and receive personalized mentorship.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Leadership, Human Resources and Organisation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
