This Online Bachelor of Business Administration and Digital Innovation with Digital Communication & PR prepares you to study business administration and public relations focused on digital contexts. You learn how to develop a positive public reputation through communication channels and how to manage or defend a company’s reputation during an online crisis. The program also builds specialized knowledge in digital innovation through business administration modules and elective specialization areas.
The degree is delivered entirely in English online, using situational analysis and case studies. It runs full time for 3 years and follows a structured progression with undergraduate certificates and diplomas before the final bachelor qualification. Learning includes modules across business administration, digital innovation, and an elective block of Digital Communication & PR courses, plus an Undergraduate Dissertation and a Dissertation in the area of Digital Communication & PR.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Leadership and Organizational Behavior
- Disruptive Technologies for Innovation and Change
- Undergraduate Dissertation
- Dissertation in the area of Digital Communication & PR
