Students study Business Administration and Digital Innovation with Digital Communication and PR in Madrid. The curriculum covers business foundations such as business communication, marketing in the digital era, accounting, business law in a digital context, and business math and statistics. It also includes digital entrepreneurship, innovation, and disruptive technologies for innovation and change.
The degree is delivered face-to-face and follows a structured program with compulsory modules, specialization through electives, and a dissertation. Electives include Digital Branding, Digital Communication Strategies and Digital Media, Principles of Public Relations, Visual Communications for Digital and Offline Channels, and Reputation and Relationship Management in the Digital Era. Graduates are prepared for roles including media relations, social media management, and brand management.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Leadership, Human Resources and Organisation
- Managerial Accounting
- Business Research Methods
- Disruptive Technologies for Innovation and Change
- Dissertation in the area of Digital Communication & PR
