The Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Malta is a bachelor’s degree for international students who study abroad and aim to be competitive in the digital marketplace. Students study business administration and digital innovation, with specialization options in Digital Communication & PR. Modules include Global Business Environment, Business Communication, Introduction to Digital Entrepreneurship and Innovation, Fundamentals of Marketing in the Digital Era, Principles of Accounting, Business Law in a Digital Context, and Business Math and Statistics.
Teaching is delivered entirely in English using situational analysis and case studies. The program is available in face-to-face format in Malta. It is structured through undergraduate awards that include Undergraduate Certificate, Undergraduate Diploma, and Bachelor-level study, with hands-on learning experiences referenced in the program structure. Students complete an Undergraduate Dissertation and elective units in Digital Communication & PR, including Digital Branding and Principles of Public Relations.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Digital Branding
