The Online Bachelor of Business Administration and Digital Innovation with Digital Entrepreneurship introduces students to business planning, finding investors, pitching proposals, and the fundamentals of operations. Students also study how to design and create new products and develop services for a global market, with innovation and sustainability included in the program.
The program is delivered online in a full-time format over three years, with learning organized through undergraduate certificate and diploma awards before the final bachelor qualification. Core learning includes business and digital innovation modules across the first, second, and third years, plus an undergraduate dissertation.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Starting a New Digital Business
- Business Research Methods
- Disruptive Technologies for Innovation and Change
- Undergraduate Dissertation
