The Bachelor of Business Administration and Digital Innovation with Digital Entrepreneurship in Madrid helps you study business administration with a digital focus. You cover topics such as global business environment, business communication, digital entrepreneurship and innovation, marketing in the digital era, accounting, business law in a digital context, and business math and statistics. You also study business research methods, business economics, and starting a new digital business.
Teaching is face-to-face in Madrid. The programme follows a structured study plan by year, with compulsory modules, then compulsory plus specialization, and then compulsory plus specialization, including a dissertation. Final-year study includes professional and career development, innovative and creative thinking, corporate finance, and disruptive technologies for innovation and change, plus elective options connected to digital entrepreneurship.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Starting a New Digital Business
- Business Research Methods
- Disruptive Technologies for Innovation and Change
- Corporate Finance
- Undergraduate Dissertation
