The Bachelor of Business Administration and Digital Innovation with Digital Marketing prepares you for business administration with specialized managerial knowledge in digital innovation. You study core topics such as business administration, accounting, business law in a digital context, and marketing in the digital era. The program also includes electives in digital marketing, covering areas such as digital branding, e-commerce development, pricing strategies and digital products, and consumer behavior and emerging technologies.
The degree is delivered online in a full-time format over 3 years. It is organized into undergraduate-level awards across the first, second, and third years, with exit awards such as Global Business Environment and Business Communication. In the final stage, you complete a Bachelor dissertation and a Digital Marketing dissertation option, supported by online learning activities, case studies, networking engagements, online conferences, and learning through digital applications and simulations.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
