The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Madrid helps students study business administration with a digital marketing focus. The curriculum covers areas such as digital entrepreneurship and innovation, digital-era marketing fundamentals, accounting, business law in a digital context, business math and statistics, and leadership and organisational topics. Students also study starting a new digital business, business research methods, corporate finance, and disruptive technologies for innovation and change.
Learning is face-to-face in Madrid. The program includes structured compulsory modules in the first year and compulsory plus specialisation in the second and third years, plus electives. Students complete real-world digital marketing projects, case studies, networking opportunities with professionals, and exposure to digital applications and simulations. The final year includes a dissertation in the area of digital marketing.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Leadership, Human Resources and Organisation
- Starting a New Digital Business
- Business Research Methods
- Disruptive Technologies for Innovation and Change
- Dissertation in the area of Digital Marketing
