The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Malta (Business Bachelor with Digital Marketing) offers international students a global perspective on core business concepts. It builds knowledge of global markets and industries and focuses on applying traditional and digital marketing principles to real-world business operations. The program covers research, product planning, sales execution, brand management, market analysis, and new product development.
Students study communication, digital and online marketing, including SMM and SEO optimization, pricing strategies, and online retailing. They also learn to test short- and long-term traffic funnels, manage and launch advertising campaigns, and monitor the global marketplace through user browsing behavior, offer development, and customer incentives. The structure includes an Undergraduate Certificate and an Undergraduate Diploma that can lead to the Bachelor, with an undergraduate dissertation included.
The degree aims to equip students with marketing management knowledge to lead multinational teams and work at national and international levels.
Modules
- Fundamentals of Marketing in the Digital Era
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Starting a New Digital Business
- Business Research Methods
- Disruptive Technologies for Innovation and Change
- Corporate Finance
- Dissertation in the area of Digital Marketing
- Undergraduate Dissertation
- Dissertation in the area of Digital Marketing
- Digital Branding
