The Global Business School Barcelona offers an Online Bachelor of Business Administration and Digital Innovation with Fashion and Luxury Business Management. It prepares students for roles in the luxury and fashion goods sector by combining business administration with digital innovation. The program includes core study in digital entrepreneurship and innovation, digital-era marketing, accounting, business law in a digital context, and business research methods, plus business economics and managerial accounting.
Learning is delivered online on a full-time basis over three years. The structure includes core modules across the first, second, and third years, followed by an undergraduate dissertation. Students also choose specialization options from a Fashion and Luxury elective set covering sustainable fashion and luxury, digital branding, recreation, leisure and wellness business, fashion and luxury marketing, event management and sponsoring, and management of retail and electronic distribution channels.
Modules
- Global Business Environment 7 ECTS
- Business Communication 7 ECTS
- Introduction to Digital Entrepreneurship and Innovation 7 ECTS
- Fundamentals of Marketing in the Digital Era 13 ECTS
- Principles of Accounting 7 ECTS
- Business Law in a Digital Context 7 ECTS
- Business Math and Statistics 13 ECTS
- Strategic Management of Enterprise and Digital Innovation 13 ECTS
- Managerial Accounting 6 ECTS
- Leadership and Organizational Behavior 6 ECTS
- Starting a New Digital Business 7 ECTS
- Business Economics 7 ECTS
