This Bachelor of Business Administration and Digital Innovation with Fashion & Luxury Business Management in Madrid covers business administration with a digital focus and fashion and luxury business specialisation. Students study areas including Global Business Environment, Digital Entrepreneurship and Innovation, Fundamentals of Marketing in the Digital Era, Principles of Accounting, and Business Law in a Digital Context. The fashion and luxury elective set includes Sustainable Fashion and Luxury, Digital Branding, Fashion & Luxury Marketing, Event Management & Sponsoring, and Management of Retail and Electronic Distribution Channels.
The program runs in a face-to-face format with three years full time or six years part time. It is organised as a first-year group of compulsory modules (60 ECTS), a second-year mix of compulsory modules plus specialisation electives (60 ECTS), and a third-year mix of compulsory modules plus specialisation electives (60 ECTS). It uses learning-by-doing approaches such as company visits, internships, creative workshops, and case studies, and includes an undergraduate dissertation.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Leadership, Human Resources and Organisation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
