The Online Bachelor of Business Administration and Digital Innovation with Management is a digital-focused business administration degree. Students study topics including Global Business Environment, Business Communication, Introduction to Digital Entrepreneurship and Innovation, Fundamentals of Marketing in the Digital Era, Principles of Accounting, Business Law in a Digital Context, and Business Math and Statistics.
The program is delivered online and is designed as a full-time course with a three-year structure. It includes modules across strategic management, leadership, business research, and corporate finance, plus Disruptive Technologies for Innovation and Change. Students complete an Undergraduate Dissertation and select three units tied to a chosen specialization area in both the second and third years.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Managerial Accounting
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Business Economics
