The Bachelor of Business Administration and Digital Innovation (in Madrid) combines business administration with digital innovation. You study subjects such as global business environment, business communication, digital entrepreneurship and innovation, digital-era marketing, accounting, business law in a digital context, and business math and statistics. You then move into strategic management of enterprise and digital innovation, managerial accounting, leadership and organizational behavior, and business research methods.
The program is delivered as a face-to-face format in Madrid. It is structured across three years with compulsory modules, electives, and specialization options. You complete a final year with professional and career development, innovative and creative thinking, corporate finance, disruptive technologies for innovation and change, and an undergraduate dissertation.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Business Math and Statistics
- Strategic Management of Enterprise and Digital Innovation
- Starting a New Digital Business
- Disruptive Technologies for Innovation and Change
- Corporate Finance
- Undergraduate Dissertation
