This program is a Bachelor of Business Administration and Digital Innovation with Sports and eSports Management in Madrid. It combines business administration with digital innovation and covers competencies for business-to-business and business-to-consumer contexts. Students study areas including business management, strategy and leadership, talent management, financial planning and budgeting, marketing and public relations, event operations, and business economics and research methods.
Teaching is face-to-face at the Madrid campus. The structure includes a compulsory first year, then compulsory plus specialization in the second and third years, with electives that let students focus on areas aligned with their interests. Students also complete a final dissertation in the area of sports and/or eSports management. Entry is available through annual intakes in October, January, and April.
Modules
- Global Business Environment
- Business Communication
- Introduction to Digital Entrepreneurship and Innovation
- Fundamentals of Marketing in the Digital Era
- Principles of Accounting
- Business Law in a Digital Context
- Leadership and Organizational Behavior
- Starting a New Digital Business
- Corporate Finance
- Disruptive Technologies for Innovation and Change
- Sports and eSports Management
- Event Management & Sponsoring
