Bircham International University offers a Bachelor’s Degree in Influencer Marketing via distance learning within the Business and Media bachelor’s degree format. The program studies influencer marketing as a form of social media marketing that uses endorsements and product placement from influencers, people, and organizations with social influence or expertise. Influencer endorsement may be framed as testimonial advertising. Influencers can act as potential buyers or as third parties who add opinion and value, and influence may be positive or negative.
The program is delivered online via distance learning. It requires 130 academic credits and uses a program structure that is 100% based on textbooks. Fees include the program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript. Duration ranges from 1 to 3 years. Payment plans are available upon request up to 36 monthly installments. Entry is open for adults over 23 years of age, with general education minimum requirements of 40 credits and a minimum transfer of 40 credits from previous education accounted as equivalent general education credits.
