Bachelor S Degree Marketing Communication

The Bachelor’s Degree in Marketing & Communication at Bircham International University is a distance learning program focused on marketing strategies and concepts used by companies. It covers customer-focused issues such as improving advertising and sales, building customer loyalty, and using methods to anticipate future trends. It also focuses on negotiation skills for salespeople, current marketing strategies, qualitative research approaches, and topics including cohort, direct, and internet marketing.

The program is delivered online via distance learning. It requires 130 academic credits and follows a structure described as 100% based on textbooks. The study plan includes program elements such as a minimum of 40 credits in general education, with an equivalent of general education credits that can be transferred from previous education. Fees include the program of study, textbooks, study guide, evaluation and assessment, diploma, and transcript.

Modules

• Marketing & Communication via distance learning

Admission is open for adults over 23 years of age.

• 130 Academic credits above a Secondary School.
• General education minimum requirements: 40 credits. A minimum transfer of 40 credits from previous education should be accounted as an equivalent of general education credits towards the Bachelor's Degree online via distance learning.